Have you ever received a gift on your birthday that looked so average and unappealing from its wrapping that you opened it at the end? And when you finally opened it you found a gift you actually liked? What this show us is that sometimes the packaging is more important than the product itself.
So many companies end up making amazing products and only manage to sell a fraction of what they intended to. Most of the times the culprit is bad packaging that does not appeal to their target market. Bad packaging does not always have to be cheap, even the most expensive custom made boxes can end up doing your brand no favors.
The most important thing is that the company you recruit to do your packaging should be one that makes an actual effort to get to know what you stand for, what your brand brings for the customer and what is most appealing to the market segment you want to target.
One such company that has been celebrated by the best of brands as being the perfect partner in their quest for greater packaging is called Business Image Printing. They are known to create custom made boxes for brands that keep themselves very close to their customers.
In a time where everybody runs after quick profits, they listen to you and make an effort to get involved. With free mock up samples, free box design templates and extremely competitive prices, it is no wonder that they win absolutely every big brand out there.
At the end of the day custom made boxes can change where your business goes. As the right hand of your branding and marketing, good packaging can take your revenues to new heights. Not only does personalized packaging and printing give your business a distinct face, but a whole identity. Prospect consumers will know you from far off and loyal customers will speak of your amazing packaging to their friends and post it on their social media. This helps you increase in not just value, but also in brand worth.
Lastly, if a brand deliberately chooses not to invest in custom made boxes and packaging and is content with being just like every other product on the market, then that is the biggest blow a business can get affected from.