In today’s time, product packaging has evolved from simple tape and cardboard. Businesses of all sizes are now investing heavily to make their product packaging unique and attractive. Custom printed box sleeves can assist your business to increase its brand recognition by giving you an edge over competitors. By thinking out of the box, using creative typography, design and illustrations, businesses have been able to accomplish their brand recognition goals in a relatively short span of time.
Having custom printed box sleeves with illustrations, logo and colors offer businesses with a unique packaging for their brands. These can be made in custom sizes to fit your product perfectly. Moreover, these boxes can have a matte, aqueous or gloss finish as per the specifications of your product. The packaging can feature metallic foil, debossing, cutouts, embossing, inserts and custom windows.
Custom printed box sleeves are generally kept by retailers on the top shelves, helping in brand positioning. Thereby, generic boxes cannot have the same appeal or attractiveness as a custom box sleeve.
Here are a few things that you need to take into consideration while designing your custom printed box sleeves.
- Do Not Compromise On Quality
While it is essentially true that customers repeatedly invest in a product due to its effectiveness and reliability. However, to attract potential buyers, a cheap packaging can simply affect your sales. Focus on using high-end material for your custom printed box sleeves. As per multiple studies, the first impression is increasingly crucial for businesses where it is nearly impossible to undo the damage caused by poor packaging on the sales of your product.
- Be Innovative
Make sure to spend time on designing and illustrating your custom printed box sleeve design. It is believed that the color selection and descriptive imagery has a profound impact on the mood of your buyer. Products that have an attractive packaging give a competitive edge to businesses. Moreover, placing your brand logo strategically further strengthens your brand recognition and recall.
- Experiment and Explore Newer Possibilities
As a business, it is important for you to experiment and try out new things to help your business grow. All you need to do is come up with a smart plan that will work towards success. Custom printed box sleeves are a unique way to give your business a professional yet appealing look. For instance, by adding your brand logo to a plain box can help you transform it into something unique and attractive. The recipe to success is to try innovative things that will help your packaging look impressive.
Business Image Printing Can Help
While businesses have to focus on different aspects to help improve their sales, outsourcing to a professional printing service such as Business Image Printing can help you improve your brand recognition. The company offers numerous packages and discount options for businesses to customize their packaging and attract a broader audience.