As per the Food Marketing Institute (FMI), on an average a supermarket in the United States has almost 40,000 items. This clearly indicates that there are numerous items for consumers to choose from. Thereby, manufacturers, distributors, designers and packaging experts need to be on their toes always to lure buyers.
Candies are one of the most popular retail items known for their attractive custom printed candy boxes and packaging. However, with competition increasing in the industry on regular intervals, businesses need to come up with unique and secure boxes that will engage their audience.
Here are a few tips to make buyers love your custom printed candy boxes and packaging:
- Clarity
Candy boxes need to be fun, attractive and lively. Many a times, people compromise on clarity of the product by overly complicating the design. It is good to be creative with your custom printed candy boxes and packaging, but make sure that the essence of the product and design is not compromised.
If your customer starts to wonder what the product or brand is – then you are not doing it right. As a business, you need to understand that customers today have a lot of options available. They wouldn’t waste their time staring at a packaging, trying to decipher what it actually means.
Many candy products have a lot of characters and information on the package, but they do not clearly mention the name of the brand. Similarly, you will find candy boxes that look appealing from the outside, but fail to explain the actual product.
While certain brands need to have a mysterious look to exude a luxurious feel, candies should not be packaged that way. You are catering to a fun, energetic and vibrant sector – do not confuse your audience with an overly complicated packaging. Investing in custom printed candy boxes and packaging will make your brand outshine.
- Honesty
Amateurs in package designing and printing often try hard to depict the product as an epitome of perfection. For instance, they will show a cookie dripping in vanilla, when in reality it will be just a flavored cookie. All this falls under deceptive marketing.
Most candy businesses mislead and disappoint customers, which is totally uncalled for. By keeping your custom printed candy boxes and packaging honest, you will actually avoid poor sales and a bad brand image.
- Authenticity
Great custom printed candy boxes and packaging are those that focus on originality. There are hundreds of products for your intended audience to choose from, the only way your brand can be classified as different is through its authenticity.
There are no ground rules for being authentic, but honesty paired with creativity will give you a good head start.
Business Image Printing facilitates brands in getting their product to outshine. The company works alongside their customers to help design custom printed boxes and packaging that will resonate well their intended audience