How do you make customers choose or find a particular fragrance or cosmetic in a sea of competitors on a shelf full of similar cosmetic products? Design appeal.
Everything correlates to what a company is selling, so cosmetic packaging is just as important as the product inside. The initial look of your box packaging is what catches your customers’ eye, but it’s the brand identity keeps them coming back.
People are usually in a rush or have somewhere they have to be at so when they are picking up the product that need, they look for familiar packaging. We all do it, even if we aren’t fully aware of it at the time.
This is how effective product branding. Customers are familiar with a particular product or company that can identify it by the packaging design. They equate quality with the design of your cosmetic box packaging. The more good experiences we have with a product, the more frequently we buy it.
Frequent buyers usually transition into loyal customers. This is why making brand identity that’s distinct and unique is important. Brand identity visually communicates all what a company stands for in a single image, logo, or textual flourish. In a market saturated with options, branding is the distinguishing mark that can make or break a product line.
Branding is also the reason behind test markets. Companies want to be sure customers respond positively to their product design or re-design before they release it on the open market; a wise idea, especially if a successful brand is updating their look.
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