Regardless of what kind of product you are selling, you always want to make sure that the packaging can withstand everything from the moment you’re putting the product inside the box, it going to the store, being placed on the shelf, sitting there, and then finally brought home. You just never know if your item is treated with care, and because beauty products can be fragile, it’s beneficial to have good packaging.
With more customers concerned with the environment, it’s important to make sure your beauty product packaging last not only until it’s taken home, but after this as well. Many people are looking for fun ways to use old packaging, such as using it for storage or even turning it into artwork for their home, in order to not be wasteful.
Also, choosing high-quality materials to make your beauty product packaging can withstand wear and tear. Using good materials doesn’t necessarily make it more costly, but even if there is a small increase in price for sturdier boxes, it will be worth it as your product won’t get damaged, and neither will the packaging.
Keep in mind that the main function for box packaging is to protect the product inside. While something such as a lipstick tube isn’t likely to get damaged, packaging for nail polish or foundation becomes more important, as they are usually in mildly fragile bottles. You also want to make sure that beauty tools are packaged in boxes that can keep them straight so they won’t be accidentally bent or broken in transit.
In the process of making sturdy packaging, don’t sacrifice good design, appearance, or cost. You need to consider everything that will potentially damage the package throughout its life and design accordingly. While rough handling is an obvious concern, you also want to think about whether the box can withstand bright lights, hot and cold temperatures, and humidity.
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