A lip balm is a tiny pot of magic. It can save one from terrible, cracking lips, make giving someone a kiss much more pleasant and also give your lips a nice, natural looking tint. Since so many companies today provide all sorts of lip balms and lip care products, it is not uncommon for people to end up buying different ones every time they head up to a store.
Even though this might not seem like a bad idea on the customers’ front, but on the seller’s front it can wreak havoc. If you have a new customer every time you sell your products, then it also means that you have a high churn rate. Churn rate basically tells you how fast you lose your customers, as they switch to other products in the market.
One very big reason behind all this is companies ditching the option of custom lip balm boxes & packaging and instead going for cheap and average options. Nothing setting you apart from the other products on the shelf makes potential customers undervalue your products’ worth. There is nothing beyond your advertisements and promotions that remind customers why your product is so important for them.
A prompt solution to issues like these is to have custom lip balm boxes and packaging. Although this sounds like a mouthful to say, it does not take too much effort and does wonders for your brand.
Custom packaging means that not only will your product’s outer look have your logo and brand name clearly stated, but that it will be an extension of your brand itself.
Custom lip boxes and packaging enable you to have packaging that is like no one else’s in the whole market. Only your product will have that one, specific look. This touch of originality is bound to draw even more customers to you.
Competitors will also have a sense of your brand’s presence in the market. This will be further cemented if your customers really fall in love with your packaging. According to recent studies, if customers think that your packaging is a certain level of ‘cute, ’they’re extremely likely to post about it on social media platforms, such as Instagram and Facebook. What this means for your product, is free ‘word of mouth ‘marketing.
Lastly, the whole experience felt by your customers will be enhanced. There will be a constant connection they will feel with the brand which will lead to a stronger bond than ever and eventually, consequent repurchases.